Evaluating Emotions in Mobile Application Descriptions: Sentiment Analysis Approach
نویسندگان
چکیده
In this paper, we show how sentiment analysis can be used to detect emotions from mobile application descriptions which are persuasive text generated by software vendors. The analysis was conducted on a dataset containing 6,000 unique mobile apps. The results reveal that mobile app in different app category should use specific emotion words in the descriptions. This finding has interesting implications for practice especially for improving the chance that the app is downloaded or purchased.
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